Smarter schools marketing with AI
This short course has been devised for school marketers looking at exploring the possibilities of AI. Education marketing expert and the MD of M4Success, Sophy Walker, guides you through practical strategies and actionable tips designed to simplify your everyday marketing efforts. A practical and fun course, perfect for those new to, or who are just beginning to explore AI.
The sessions will equip you with the skills to feel confident using AI, whether to save yourself time or improve your processes. A must view for school marketing and admissions professionals.
The sessions will equip you with the skills to feel confident using AI, whether to save yourself time or improve your processes. A must view for school marketing and admissions professionals.
Session One
Why AI? Why now?
It has seldom been a more challenging environment for independent schools. AI is a game-changer for innovation and offers expert school marketers a competitive advantage both personally and for work. AI won't replace marketers, but AI users will replace non-AI users. This introductory session looks at empirical data and case uses in other industries where the impact of AI use has been measured and studied. How you might begin exploring AI is reviewed, along with importance of using AI as your co-pilot... and not as your compass.
Why AI? Why now?
It has seldom been a more challenging environment for independent schools. AI is a game-changer for innovation and offers expert school marketers a competitive advantage both personally and for work. AI won't replace marketers, but AI users will replace non-AI users. This introductory session looks at empirical data and case uses in other industries where the impact of AI use has been measured and studied. How you might begin exploring AI is reviewed, along with importance of using AI as your co-pilot... and not as your compass.
Session Two
AI tools to explore
65% of school marketers have begun to use AI as part of their role and this session opens with actual examples of how people in our sector are engaging with the various technologies and the goals they have. Sophy explores a variety of tools in depth with actual use cases which will help you assess their suitability for your setting. You will also learn how optimise AI for your personal use.
AI tools to explore
65% of school marketers have begun to use AI as part of their role and this session opens with actual examples of how people in our sector are engaging with the various technologies and the goals they have. Sophy explores a variety of tools in depth with actual use cases which will help you assess their suitability for your setting. You will also learn how optimise AI for your personal use.
Session Three
Using AI effectively
To ensure the successful and effective use of AI in your school, choosing the right tools for you and your school is key. S.M.A.R.T prompting is also essential, in much the same way that clear and specific guidance to an advertising or design agency leads to higher quality results and less time spent refining and developing outcomes later on. This session also looks at the growing importance of GEO vs. SEO and how AI can be used to support effective content use across multiple channels.
Using AI effectively
To ensure the successful and effective use of AI in your school, choosing the right tools for you and your school is key. S.M.A.R.T prompting is also essential, in much the same way that clear and specific guidance to an advertising or design agency leads to higher quality results and less time spent refining and developing outcomes later on. This session also looks at the growing importance of GEO vs. SEO and how AI can be used to support effective content use across multiple channels.
Session Four
AI Ethics and in conclusion
This session begins with the 6 ethical considerations when using this powerful technology, leading into a discussion around an actual case study. Sophy considers impending near-term future developments and how to stay up-to-date in this rapidly evolving space, before bring this short course to a close.
AI Ethics and in conclusion
This session begins with the 6 ethical considerations when using this powerful technology, leading into a discussion around an actual case study. Sophy considers impending near-term future developments and how to stay up-to-date in this rapidly evolving space, before bring this short course to a close.
