Strategic Marketing and Planning for Independent Schools
Written and presented by Simon Hepburn
Written and Presented by Simon Hepburn
Session 1: Why strategic marketing matters and how to set strategic goals
Bonus Content: Strategic Planning for your school with Russell Speirs
Session 2: Stakeholder analysis - who matters to your school and what do the want from you?
Bonus Content: Marketing to millennials with Lucy Barnwell
Session 3: External analysis - What is changing that will affect your school?
Session 4: Internal change - What do you need to differently to achieve your goals?
Session 5: Creating clear messages and stories to support your strategy
Bonus content: 1. Using LinkedIn to promote your school with Andrew Elias 2. Podcast - How to get started with Simon Jones 3. Copywriting for success with Lisa Slater
Session 6: Strategy in practice - school marketing plans and how they work in action
Bonus content: 1. International pupil recruitment with Sarah Kershaw 2. Time saving tips for social media with Sally Alexander 3. Video content for social media with Mark Dolby 4. Customer service for schools with Lucy Barnwell
