Strategic Marketing and Planning for Independent Schools - Overview

Strategic Marketing and Planning for Independent Schools
£49 (single license) or £129 (whole school license)

Written and presented by Simon Hepburn

Written and Presented by Simon Hepburn

This is a superb course where you will learn and understand the process of creating a strategic plan for your school over 6 lessons and three hours of pre-recorded content. Simon is a schools marketing guru and he will expertly lead you through the course using many actual strategic examples from the independent sector.

Course overview

Part 1: Why strategic marketing matters and how to set strategic goals
• Bonus Content: Strategic Planning for your school with Russell Speirs

Part 2: Stakeholder analysis - Who matters to your school and what do they want from you?
• Bonus Content: Marketing to millennials with Lucy Barnwell

Part 3: External analysis - What is changing that will affect your school?

Part 4: Internal change - What do you need to differently to achieve your goals?

Part 5: Creating clear messages and stories to support your strategy
• Bonus content: 1. Using LinkedIn to promote your school with Andrew Elias 2. Podcast - How to get started with Simon Jones 3. Copywriting for success with Lisa Slater

Part 6: Strategy in practice - school marketing plans and how they work in action
• Bonus content: 1. Your school brand - more than just a logo with Rachel Hadley-Leonard 2. Schools marketing on a budget with Alicia Coad 3. International pupil recruitment with Sarah Kershaw 4. Time saving tips for social media with Sally Alexander 5. Video content for social media with Mark Dolby 6. Customer service for schools with Lucy Barnwell

Strategic Marketing and Planning for Independent Schools​£49 (single license) or £129 (whole school license)

Course overview

Strategic Marketing and Planning for Independent Schools
£49 (single license) or £129 (whole school license)